PRE-CSA Human-authored, factual sourcing Pitch via Slack Sara + Sarah P · Google Trends Ideas presented to writers Semrush Internal keyword research Persona selection Auto-gen + Discover benchmark · logged Best: General Audience · Trend Hunter B2C ↳ Imminent: Discover persona (Sara V finishing) ↳ Next: national platform personas (Miami, KC, Us Weekly…) ↳ Planning: hybrid 20% local / 80% natl · Sara V / Sarah P / Pierce Research Multi-source · vetted only People · Sarcastic Mama · etc. MAIA (Insights Agent) Feeds Step 1 — exploratory Writer drafts Canonical Article · Google Doc Content template Explainer · Everything to Know In development — markdown for CSA · Pierce + Sara V Editorial approval Green-light to enter CSA Pitch approved in Slack import into CSA → CSA PIPELINE McClatchy Content Scaling Agent · 5-step UI · Active through Step 4 · Step 5 halted 1 · Topics & Sources 2 · Research Draft 3 · Audiences & Markets 4 · Review Variants 5 · Platforms ⊘ STEP 1 — TOPICS & SOURCES Entry mode Import URL · Import Research Draft (recommended) Demo topic mode also available for exploration Publications dropdown Not used yet New Draft Pipeline restart Abort & start over Source selection MAIA output or human-gathered sources attached STEP 2 — RESEARCH DRAFT (CANONICAL ARTICLE) Author Canonical Article Edit · refine · fact-check · Editorial Notes Edits not saved if you navigate away Download draft Mid-pipeline Escape hatch Analyze Draft? AI feedback: quality · completeness · disclosure Editorial decision per run: Analyze Draft or Skip & Approve → STEP 3 — SELECT TARGET AUDIENCES & MARKETS Content Formats Everything to Know Video Script Optional · ready to export directly Select audiences Curated · AI-suggested · Saved Draft count = selections made Future: Discover persona · hybrid personas Target Markets Geographic localization AI-suggested · additive Not used yet STEP 4 — REVIEW VARIANTS Review audience variants View full content · in-platform edit (not saved) Word counts · persona labels · side-by-side cards Export All to Google Doc Bulk · metadata checkbox Send to Google Docs Per-variant Copy · Download also available Send to CMS In UI · not yet functional ★ TOP PRIORITY Blocked: Cue protocols + tagging Selected drafts → Google Docs One doc per variant · metadata sometimes missing · edits made here before CMS STEP 5 — PLATFORMS (HALTED) Platform Distribution ⊘ Halted 3 audiences × 5 platforms = up to 15 pieces per run SmartNews · Newsbreak · MSN · Apple News · Yahoo Best content bypassed this step · all categories underperform on Discover when used skipped skipped active path Editorial selection Weekly review cycle — Sarah Price Goal: improve batting average (PV/story) manual copy-paste out of CSA POST-CSA Editing, compliance, review & distribution Edit in Google Doc All real editing happens here Add headline + featured image before CMS entry Cue CMS Headline · SEO · AI disclosure tag trend-hunter-CFA · exempt from paywall Manual link re-entry required WordPress US Weekly · Women's World Flavor text · promo title · single keyphrase Manual link re-entry required Peer review in CMS Applies to all content regardless of CMS Specialized review Sara V · conditional on topic / domain Financial, sensitive, or expertise-heavy content only if needed Publish to site(s) Google Discover primary target CMS syndicates to partners via MRSS — still active MRSS Feeds / Syndication MSN · Smart News · Newsbreak · others Some via Simplefeed (e.g. MSN) · Owner: Chris Tarrow · full map TBD PERFORMANCE TRACKING Sigma Marfeel Amplitude